In AVA, film festivals curate programs to make them available in their local public libraries and cultural institutions. After the end of the festival, the festival staff will upload the film files and the metadata of its programs to the Ava film server. In the library the films can then be watched in viewing booths. Additionally, registered library users may watch festival films at home using the AVA Video on Demand service.
By cooperating on AVA, film festivals and public libraries complement each other in various different ways: Festivals have the knowledge and the experience to curate films. They are in touch with the filmmakers, so it is easier to clear the rights. And as an event, they have experience in marketing and creating awareness. The libraries on the other end are deeply rooted in the cultural infrastructure. They have a steady stream of visitors throughout the year and provide an audience that does not necessarily attends film festivals.